How I Turned a Question into a Business: Creating my Focus Gathering

Why sharing your ideas before they’re polished might be the most strategic move of all.

This post is a companion piece to this week’s episode of The Intuition Strategist Podcast—a behind-the-scenes look at the night that sparked Corporate Tarot Cards®, speaking engagements, and so much more. Tune in on Apple, Spotify, or here on Substack to hear the full story.

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The Power of Being Witnessed

One year ago I created a gathering that pushed me out of my comfort zone.

I had spent months gathering ideas, writing newsletters, talking to smart people, and swirling in possibility. I wasn’t stuck. I was full.

Full of frameworks, offerings, and visions for the future. So much excitement and opportunity, but I didn’t know which path to take first.

When I left corporate, a creative and talented friend offered to facilitate a workshop for me. At the time, I didn’t know how I would use this generous offer, but now it clicked.

I did something I’d never done before: I invited a group of trusted, brilliant women into a room, and I asked them to help me reflect my own clarity back to me.

We created my Focus Gathering.

That night guided my course by focusing my action. It sparked fresh energy that led to launching my business.

Why I Hosted a Focus Gathering

That night, I walked into an office in downtown Boston, arms full of charcuterie and a head full of ideas, ready to let myself be seen in the messy middle of building something new.

This wasn’t a focus group. It was a Focus Gathering—a curated, intentional evening designed to help me hear my intuition more clearly through the lens of community.

I had been listening to my own internal voice for a while, but I knew I was at a moment where I needed to move along the path from hearing → interpreting → trusting.

I was experiencing what would later become my HIT Framework—a core element of the Intuition Strategy® method I now teach.

The Structure That Made It Powerful

This was more than a brainstorm. It was an intentional experience. Here’s what made it work:

1. A Clear Question

At the top of the whiteboard, we wrote:
“Why the F*ck We’re Here.”
The answer: To explore what makes our lives whole—including and beyond the work we do—and help me shape whatever it was that I was creating.

Always start with a clear purpose.

[New here? Read more about WTAF in the first issue of the newsletter from TWO YEARS AGO! 🤯]

2. Diverse Perspectives

I invited nine women from across industries and life stages:
VP, professor, GM, surgeon, strategist, a former product manager turned stay-at-home mom…
Each person knew me, but didn’t know each other. That was intentional. I wasn’t looking for feedback. I was looking for resonance.

3. Real Strategy Tools

We opened with an “alternative business card” icebreaker—who we are beyond our titles.
Then we moved into the History of the Future: a visual exercise mapping 10 years back, now, and 10 years forward across domains like career, health, relationships, hobbies, and more.
We ended with a strategy share-out: I showed everything I was working on—talks, Corporate Tarot Cards®, book ideas, product concepts—and I asked for insight.

What I got back wasn’t just perspective. It was validation, energy, and an aligned direction.

Intuition Strategy in Action

Without knowing it at the time, I was practicing all three stages of the Intuition Strategy Framework:

1. Trust Your Gut

I heard the nudge to identify the most impactful next step I could take. I honored the desire to not figure it out alone and instead start to build my informal team. I trusted that gathering these women would lead me to an answer.

This was HIT in action: Hear → Interpret → Trust.

2. Make Decisions

That night helped me make real choices.
I walked out knowing:
✅ Corporate Tarot Cards® had energy and promise.
✅ My podcast needed to exist.
✅ I didn’t need to solve everything—I just needed to move forward on the next right thing.

3. Get Results

The very next day, I registered domains.
I shared Corporate Tarot Cards® over coffee.
I started building The Clarity Sprint.
I stopped waiting to have it all figured out before taking action.

One Year Later

That messy, magical night became the catalyst for everything I’m doing now.
I recently wrote to the group and said:

“You helped me see a path forward—and I’m still walking it today.”

So much of what I dreamed that night is now real:

• Corporate Tarot Cards® (trademarked, printed, and shipping!)

• The Intuition Strategist podcast (15 episodes and counting!)

• The Intuition Strategist Substack + The Gut Check newsletter

• Speaking engagements with brands that I admire like M.M. LaFleur and GIADA

Then: Sharing my ideas at the focus gathering. Now: Sharing my ideas at a talk partnering with M.M.Lafleur.

More than anything, I now have a living, breathing framework for helping others move from intuition to aligned results.

What About You?

If your intuition is whispering something big (or small) what would happen if you shared it?

Who could reflect your clarity back to you?

Whether you journal, host your own focus gathering, or simply ask one trusted friend, I invite you to give your intuition some company. Because sometimes the clearest answers come when we let ourselves be witnessed.

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🎧 Listen + Subscribe

→ Listen to my podcast episode, How I Turned a Question into a Business for the full story of my Focus Gathering

• Listen on Apple Podcasts

• Listen on Spotify

• Or listen anywhere you get your podcasts!

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I’d love to hear what this sparked for you share a comment about how you’re acting bravely on your intuition.